曾光華
Overview
Works: | 36 works in 18 publications in 2 languages |
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Titles
行銷企劃 = Marketing planning : 邏輯、創意、執行力; logic, creativity, implementation
by:
曾光華
(Language materials, printed)
, [著]
行銷管理概論 = Essentials of marketing management : 探索原理與體驗實務; principle and practices
by:
曾光華
(Language materials, printed)
, [著]
新東協.新思路 : 啟動未來經濟引擎的關鍵
by:
Huan, Hooi Den; Kartajaya, Hermawan; Kotler, Philip; 任立中; 曾光華; 東南亞; 科特勒 ((Kotler, Philip)); 許丁宦 ((Huan, Hooi Den)); 陳就學 ((Kartajaya, Hermawan))
(Language materials, printed)
, [譯]
服務業行銷 = Services marketing : 品質提昇與價值創造; quality enhancement & value creation
by:
曾光華
(Language materials, printed)
, [著]
觀光與餐旅行銷 = Marketing for tourismand hospitality : 體驗、人文、美感; experiential, humanistic, esthetic
by:
旅遊業管理; 曾光華; 陳貞吟; 饒怡雲
(Language materials, printed)
, [著]
消費者行為 = Consumer behavior : life and marketing : 洞察生活.掌握行銷
by:
曾光華
(Language materials, printed)
, [著]
服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation
by:
曾光華
(Language materials, printed)
, [著]
行銷管理個案 = Marketing management cases : 實務與決策導向; practical and decision-making orientation
by:
曾光華
(Language materials, printed)
, [著]
服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation
by:
曾光華
(Language materials, printed)
, [著]
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