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The art of writing advertising /
~
Bernbach, William.
The art of writing advertising /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The art of writing advertising // conversations with William Bernbach ... [et al.] ; interviewed by Denis Higgins.
作者:
Higgins, Denis.
其他作者:
Bernbach, William.
出版者:
New York :McGraw-Hill, : c2003.,
面頁冊數:
125 p. :ill., ports. ; : 23 cm.;
附註:
Originally published: Lincolnwood, Ill. : NTC Business Books, 1965.
叢書名:
A McGraw-Hill advertising classic
標題:
Advertising copy. -
ISBN:
0071410937 (pbk.) :
The art of writing advertising /
Higgins, Denis.
The art of writing advertising /
conversations with William Bernbach ... [et al.] ; interviewed by Denis Higgins. - New York :McGraw-Hill,c2003. - 125 p. :ill., ports. ;23 cm. - A McGraw-Hill advertising classic.
Originally published: Lincolnwood, Ill. : NTC Business Books, 1965.
William Bernbach -- Leo Burnett -- George Gribbin -- DavidOgilvy -- Rosser Reeves
ISBN: 0071410937 (pbk.) :NT$485
Nat. Bib. No.: GBA3-Z9938Subjects--Topical Terms:
488208
Advertising copy.
Dewey Class. No.: 659.1
The art of writing advertising /
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