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Contemporary advertising /

~

Arens, William F.

Contemporary advertising /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Contemporary advertising // William F. Arens.
作者:	Arens, William F.
出版者:	Boston, Mass. :McGraw-Hill, : c2006.,
面頁冊數:	xl, 614, [80]p. :col. ill. ; : 28 cm.;
附註:	Includes indexes.
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Advertising. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
ISBN:	0071117865 (pbk. : Int'l ed.) :

Contemporary advertising /
Arens, William F.

Contemporary advertising /William F. Arens. - 10th ed. - Boston, Mass. :McGraw-Hill,c2006. - xl, 614, [80]p. :col. ill. ;28 cm. - McGraw-Hill/Irwin series in marketing.

Includes indexes.

ISBN: 0071117865 (pbk. : Int'l ed.) :NT$1080

LCCN: 2005041457Subjects--Topical Terms:

482644
Advertising.

LC Class. No.: HF5821 / .B62 2006

Dewey Class. No.: 659.1

Contemporary advertising /
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010 $a 2005041457
020 $a 0071117865 (pbk. : Int'l ed.) : $c NT$1080
020 $a 0072964723 (bound)
020 $a 9780071117869 (pbk. : Int'l ed.)
035 $a 7265
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5821 $b .B62 2006
082 0 0 $a 659.1
100 1 $a Arens, William F. $3 501467
245 1 0 $a Contemporary advertising / $c William F. Arens.
250 $a 10th ed.
260 $a Boston, Mass. : $b McGraw-Hill, $c c2006.
300 $a xl, 614, [80]p. : $b col. ill. ; $c 28 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
500 $a Includes indexes.
650 0 $a Advertising. $3 482644
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html

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