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Advertising and integrated brand pro...
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Allen, Chris T.
Advertising and integrated brand promotion /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Advertising and integrated brand promotion // Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
作者:
O'Guinn, Thomas C.
其他作者:
Allen, Chris T.
出版者:
Mason, Ohio :Thomson/South-Western, : c2006.,
面頁冊數:
xlviii, 781 p. :ill. ; : 28 cm.;
標題:
Advertising. -
ISBN:
032431132X (pbk. : Int'l ed.) :
Advertising and integrated brand promotion /
O'Guinn, Thomas C.
Advertising and integrated brand promotion /
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th ed. - Mason, Ohio :Thomson/South-Western,c2006. - xlviii, 781 p. :ill. ;28 cm.
Includes bibliographical references and indexes.
ISBN: 032431132X (pbk. : Int'l ed.) :NT$882
LCCN: 2004116550Subjects--Topical Terms:
482644
Advertising.
LC Class. No.: HF5821 / .O34 2006
Dewey Class. No.: 659.1
Advertising and integrated brand promotion /
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