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The future of advertising : = new me...
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Cappo, Joe.
The future of advertising : = new media, new clients, new consumers in the post-television age /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The future of advertising :/ Joe Cappo.
Reminder of title:
new media, new clients, new consumers in the post-television age /
Author:
Cappo, Joe.
Published:
Chicago, Ill. :McGraw-Hill, : 2003.,
Description:
xi, 260 p. ;22 cm.;
Subject:
Advertising. -
Online resource:
http://www.loc.gov/catdir/bios/mh041/2003041335.html
ISBN:
0071403155 (pbk.) :
The future of advertising : = new media, new clients, new consumers in the post-television age /
Cappo, Joe.
The future of advertising :
new media, new clients, new consumers in the post-television age /Joe Cappo. - Chicago, Ill. :McGraw-Hill,2003. - xi, 260 p. ;22 cm.
Includes bibliographical references (p. 251-253) and Index.
ISBN: 0071403155 (pbk.) :NT$641
LCCN: 2003041335Subjects--Topical Terms:
482644
Advertising.
LC Class. No.: HF5821 / .C249 2003
Dewey Class. No.: 659.1
The future of advertising : = new media, new clients, new consumers in the post-television age /
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