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SimMarketing student playbook /

Miller, Craig, (1956-)

SimMarketing student playbook /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	SimMarketing student playbook // Nancy J. Nentl, Craig Miller.
其他題名:	SimMarketing
作者:	Nentl, Nancy J.
其他作者:	Miller, Craig,
出版者:	Boston :McGraw-Hill/Irwin, : c2004.,
面頁冊數:	71 p. :charts ; : 28 cm. +; 1 CD-ROM (4 3/4 in.) +
標題:	Marketing - Handbooks, manuals, etc. -
ISBN:	0072839694 (pkg. : pbk.) :

SimMarketing student playbook /
Nentl, Nancy J.

SimMarketing student playbook /SimMarketingNancy J. Nentl, Craig Miller. - Boston :McGraw-Hill/Irwin,c2004. - 71 p. :charts ;28 cm. +1 CD-ROM (4 3/4 in.) - Sim Series (McGraw-Hill/Irwin).

Navigating in SimMarketing -- The

Both Nancy J. Nentl and Craig Miller are Minnesota authors.

Sytstem requirements: Pentium porcessor with 64 MB RAM; MIcrosoft Windows 98/2000/XP; Microsoft Office 97/2000/XP; Monitor resolution of 600 x 800 or higher.

ISBN: 0072839694 (pkg. : pbk.) :NT$1282Subjects--Topical Terms:

493835
Marketing
--Handbooks, manuals, etc.

LC Class. No.: HF5415.13 / .N46 2004

Dewey Class. No.: 658.8

SimMarketing student playbook /
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245 1 0 $a SimMarketing student playbook / $c Nancy J. Nentl, Craig Miller.
246 3 0 $a SimMarketing
246 3 $a Sim marketing student playbook
246 1 $i CD-ROM label and Book cover have title: $a SimMarketing playbook for students
246 3 0 $a Sim marketing
246 3 0 $a Playbook for students
260 $a Boston : $b McGraw-Hill/Irwin, $c c2004.
300 $a 71 p. : $b charts ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.)
505 0 0 $t Navigating in SimMarketing -- $t Playing the game -- $g The $t PhisoTech story -- $g scene 1. $t Setting the stage for growth -- $g scene 2. $t Getting started -- $t Decision periods -- $g DP1. The $t SWOT analysis -- $g DP2. $t Pricing and estimating the demand curve -- $g DP3. The $t promotional budget -- $g DP4. $t Promotional allocations -- $g DP5. $t Identifying the best customers -- $g DP6. $t Best customer strategies -- $g DP7. $t Competition -- $g DP8. $t Going global -- $t Concept section -- $t Estimating the demand curve -- $t Customer relationship management and RFM analysis -- $t Customer lifetime value (LTV) -- $t Glossary of financial terms.
520 $a Both Nancy J. Nentl and Craig Miller are Minnesota authors.
538 $a Sytstem requirements: Pentium porcessor with 64 MB RAM; MIcrosoft Windows 98/2000/XP; Microsoft Office 97/2000/XP; Monitor resolution of 600 x 800 or higher.
650 0 $a Marketing $v Handbooks, manuals, etc. $3 493835
650 0 $a Customer relations $v Handbooks, manuals, etc. $3 487486
650 0 $a Business $v Dictionaries. $3 495306
650 0 $a Industrial management $v Handbooks, manuals, etc. $3 482006
700 1 $a Miller, Craig, $d 1956- $3 501408
830 0 $a Sim Series (McGraw-Hill/Irwin) $3 501409