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The tipping point : = : how little things can make a big difference /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The tipping point :/ Malcolm Gladwell.
其他題名:
: how little things can make a big difference /
作者:
Gladwell, Malcolm,
出版者:
Boston :Little, Brown, : c2002.,
面頁冊數:
xii, 301 p. ;21 cm.;
標題:
Social psychology. -
ISBN:
0316346624 (pbk.):
The tipping point : = : how little things can make a big difference /
Gladwell, Malcolm,1963-.
The tipping point :
: how little things can make a big difference /Malcolm Gladwell. - 1st Back Bay pbk. ed. - Boston :Little, Brown,c2002. - xii, 301 p. ;21 cm.
Includes bibliographical references (p. [281]-291) and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
ISBN: 0316346624 (pbk.):US$14.99 :Subjects--Topical Terms:
490378
Social psychology.
LC Class. No.: HM1033 / .G53 2002
Dewey Class. No.: 302 / G, 2002
The tipping point : = : how little things can make a big difference /
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The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
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