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The entrepreneur and small business ...

Cohen, William A., (1937-)

The entrepreneur and small business problem solver /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The entrepreneur and small business problem solver // William A. Cohen.
作者:	Cohen, William A.,
出版者:	New York :Wiley, : 2006.,
面頁冊數:	vi, 426 p. ;24 cm.;
附註:	'Includes downloadable forms & worksheets'--Cover.
標題:	Small business - Handbooks, manuals, etc. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0512/2005012593.html
ISBN:	0471692832 (pbk.) :

The entrepreneur and small business problem solver /
Cohen, William A.,1937-

The entrepreneur and small business problem solver /William A. Cohen. - 3rd ed. - New York :Wiley,2006. - vi, 426 p. ;24 cm.

'Includes downloadable forms & worksheets'--Cover.

So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition.

ISBN: 0471692832 (pbk.) :NT$844

LCCN: 2005012593Subjects--Topical Terms:

492833
Small business
--Handbooks, manuals, etc.

LC Class. No.: HD62.7 / .C63 2006

Dewey Class. No.: 658.02/2

The entrepreneur and small business problem solver /
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300 $a vi, 426 p. ; $c 24 cm.
500 $a 'Includes downloadable forms & worksheets'--Cover.
500 $a Includes Index.
505 0 $a So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition.
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650 0 $a Entrepreneurship $3 489192
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