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Principles of marketing /

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Bernhardt, Kenneth L., (1944-)

Principles of marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Principles of marketing // Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler
作者:	Kinnear, Thomas C.,
其他作者:	Bernhardt, Kenneth L.,
出版者:	New York :HarperCollins Publishers, : c1995,
面頁冊數:	xlv, 808 p. :ill. ; : 29 cm +; 1 3 1/2 in. computer disk +
標題:	Marketing - Handbooks, manuals, etc. -
ISBN:	0673465551 (bound)

Principles of marketing /
Kinnear, Thomas C.,1943-

Principles of marketing /Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler - 4th ed - New York :HarperCollins Publishers,c1995 - xlv, 808 p. :ill. ;29 cm +1 3 1/2 in. computer disk

Includes bibliographical references (p. 755-770) and index

ISBN: 0673465551 (bound)

LCCN: 94024391Subjects--Topical Terms:

493835
Marketing
--Handbooks, manuals, etc.

LC Class. No.: HF5415 / .K55 1995

Principles of marketing /
LDR:00560nam 2200169 a 4500 001 399012
005 20130114151554
008 071226s1995 maua b 001 0 eng
010 $a 94024391
020 $a 0673465551 (bound)
035 $a 14074
040 $a DLC $c DLC
050 0 0 $a HF5415 $b .K55 1995
100 1 $a Kinnear, Thomas C., $d 1943- $3 516804
245 1 0 $a Principles of marketing / $c Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler
250 $a 4th ed
260 $a New York : $b HarperCollins Publishers, $c c1995
300 $a xlv, 808 p. : $b ill. ; $c 29 cm + $e 1 3 1/2 in. computer disk
504 $a Includes bibliographical references (p. 755-770) and index
650 0 $a Marketing $v Handbooks, manuals, etc. $3 493835
700 1 $a Bernhardt, Kenneth L., $d 1944- $3 516805
700 1 $a Krentler, Kathleen A $3 516806

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