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Kellogg on integrated marketing /

Calder, Bobby J.

Kellogg on integrated marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Kellogg on integrated marketing // the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors.
其他題名:	Integrated marketing
其他作者:	Calder, Bobby J.
出版者:	Hoboken, New Jersey :Wiley, : c2003.,
面頁冊數:	xxi, 314 p. :ill. ; : 24 cm.;
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2002727101.html
ISBN:	0471204765 (bound)

Kellogg on integrated marketing /
Kellogg on integrated marketing /Integrated marketingthe Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors. - Hoboken, New Jersey :Wiley,c2003. - xxi, 314 p. :ill. ;24 cm.

Includes bibliographical references and index.

Evolving marketing and marketing communications into the twenty-first century /Don E. Schulz --

ISBN: 0471204765 (bound)NT$897Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / K29 2003

Dewey Class. No.: 658.8

Kellogg on integrated marketing /
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245 0 0 $a Kellogg on integrated marketing / $c the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors.
246 3 0 $a Integrated marketing
260 $a Hoboken, New Jersey : $b Wiley, $c c2003.
300 $a xxi, 314 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 0 $t Evolving marketing and marketing communications into the twenty-first century / $r Don E. Schulz -- $t Overview of Kellogg on integrated marketing / $r Dawn Iacobucci and Bobby J. Calder -- $t What is integrated marketing? / $r Bobby J. Calder and Edward C. Malthouse -- $t The tao of customer loyalty : getting to 'my brand, my way' / $r Tom Collinger -- $t Using interaction maps to create brand experiences and relationships / $r Andrew J. Razeghi and Bobby J. Calder -- $t Integrated marketing and the consumer experience / $r Lisa Fortini-Campbell -- $t Strategies for viral marketing / $r Maria Flores Letelier, Charles Spinosa, and Bobby J. Calder -- $t Acquiring the right customers / $r Lisa A. Petrison and Paul Wang -- $t Database sub-segmentation / $r Edward C. Malthouse -- $t Customer profitability and diagnosing a customer portfolio / $r Francis J. Mulhern -- $t Decision-guidance systems / $r Nigel Hopkins, Adam Duhachek, and Dawn Iacobucci -- $t Scoring models / $r Edward C. Malthouse -- $t Integrating marketing and the web / $r Eric G. Berggren, Bobby J. Calder, and Richard I. Kolsky -- $t An illustration of integrated marketing / $r Bobby J. Calder -- $t Reflections on becoming a great marketing organization / $r Stephen Burnett.
650 0 $a Marketing. $3 482417
700 1 $a Calder, Bobby J. $3 484587
700 1 $a Iacobucci, Dawn. $3 484588
710 2 $a J.L. Kellogg Graduate School of Management. $b Center for Marketing Sciences. $3 484589
710 2 $a Medill School of Journalism. $b Dept. of Integrated Marketing Communications. $3 484590
809 $p BOOK $d HF5415 $e K29 $y 2003
856 4 1 $u http://www.loc.gov/catdir/toc/wiley031/2002727101.html
856 4 2 $u http://www.loc.gov/catdir/description/wiley039/2002727101.html