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Marketing : = creating value for cus...

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Churchill, Gilbert A.

Marketing : = creating value for customers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing :/ Gilbert A. Churchill, Jr., J. Paul Peter.
其他題名:	creating value for customers /
作者:	Churchill, Gilbert A.
其他作者:	Peter, J. Paul.
出版者:	Boston :Irwin/McGraw Hill, : c1998.,
面頁冊數:	xxiv, 630 p. :col. ill., maps ; : 29 cm.;
叢書名:	Irwin series in marketing
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/description/mh023/97013807.html
ISBN:	0256228779 (pbk.)

Marketing : = creating value for customers /
Churchill, Gilbert A.

Marketing :creating value for customers /Gilbert A. Churchill, Jr., J. Paul Peter. - 2nd ed. - Boston :Irwin/McGraw Hill,c1998. - xxiv, 630 p. :col. ill., maps ;29 cm. - Irwin series in marketing.

Includes bibliographical references (p. [587]-605) and indexes.

ISBN: 0256228779 (pbk.)

LCCN: 97013807Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .C563 1998

Dewey Class. No.: 658.8

Marketing : = creating value for customers /
LDR:00808nam 2200229 a 4500 001 389954
005 20130114150619
008 970416s1998 mauab 001 0 eng
010 $a 97013807
020 $a 0256228779 (pbk.)
020 $a 0071152253 (international ed. : pbk.)
035 $a 4728
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .C563 1998
082 0 0 $a 658.8
100 1 $a Churchill, Gilbert A. $3 495157
245 1 0 $a Marketing : $b creating value for customers / $c Gilbert A. Churchill, Jr., J. Paul Peter.
250 $a 2nd ed.
260 $a Boston : $b Irwin/McGraw Hill, $c c1998.
300 $a xxiv, 630 p. : $b col. ill., maps ; $c 29 cm.
440 0 $a Irwin series in marketing
504 $a Includes bibliographical references (p. [587]-605) and indexes.
650 0 $a Marketing. $3 482417
700 1 $a Peter, J. Paul. $3 495175
856 4 2 $u http://www.loc.gov/catdir/description/mh023/97013807.html
856 4 1 $u http://www.loc.gov/catdir/toc/mh022/97013807.html

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