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Offensive marketing : = an action gu...

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Brill, Elyse Arno.

Offensive marketing : = an action guide to gaining competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Offensive marketing :/ Hugh Davidson and Warren J. Keegan with Elyse Arno Brill.
其他題名:	an action guide to gaining competitive advantage /
作者:	Davidson, J. H.
其他作者:	Brill, Elyse Arno.
出版者:	Amsterdam ;Elsevier Butterworth-Heinemann, : c2004.,
面頁冊數:	xiv, 414 p. :ill. ; : 24 cm.;
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/els041/2003057940.html
ISBN:	0750674598 (pbk.)

Offensive marketing : = an action guide to gaining competitive advantage /
Davidson, J. H.1935-

Offensive marketing :an action guide to gaining competitive advantage /Hugh Davidson and Warren J. Keegan with Elyse Arno Brill. - Amsterdam ;Elsevier Butterworth-Heinemann,c2004. - xiv, 414 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0750674598 (pbk.)NT908Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / D252 2004

Dewey Class. No.: 658.8

Offensive marketing : = an action guide to gaining competitive advantage /
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