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Essentials of marketing : = a global...

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McCarthy, E. Jerome

Essentials of marketing : = a global-managerial approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Essentials of marketing :/ William D. Perreault, Jr., E. Jerome McCarthy.
其他題名:	a global-managerial approach /
作者:	Perreault, William D.
其他作者:	McCarthy, E. Jerome
出版者:	Boston, Mass. :McGraw-Hill/Irwin, : c2006.,
面頁冊數:	xl, 638, [36] p. :col. ill. ; : 28 cm. +; 1 CD-ROM (4 3/4 in.) +
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Marketing. -
ISBN:	0072935898 (pbk.) :

Essentials of marketing : = a global-managerial approach /
Perreault, William D.

Essentials of marketing :a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - Boston, Mass. :McGraw-Hill/Irwin,c2006. - xl, 638, [36] p. :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0072935898 (pbk.) :NT$1632

LCCN: 2005043864Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .M378 2006

Dewey Class. No.: 658.8

Essentials of marketing : = a global-managerial approach /
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020 $a 0073049204 (set : pbk.)
020 $a 9780072935899 (pbk.)
020 $a 9780073049205 (set : pbk.)
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042 $a pcc
050 0 0 $a HF5415 $b .M378 2006
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100 1 $a Perreault, William D. $3 495635
245 1 0 $a Essentials of marketing : $b a global-managerial approach / $c William D. Perreault, Jr., E. Jerome McCarthy.
250 $a 10th ed.
260 $a Boston, Mass. : $b McGraw-Hill/Irwin, $c c2006.
300 $a xl, 638, [36] p. : $b col. ill. ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.)
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing. $3 482417
700 1 $a McCarthy, E. Jerome $q (Edmund Jerome) $3 495636

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