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Profitable marketing communications ...
~
Aitken, Lucy.
Profitable marketing communications = a guide to marketing return on investment /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Profitable marketing communications/ Antony Young & Lucy Aitken.
其他題名:
a guide to marketing return on investment /
作者:
Young, Antony,
其他作者:
Aitken, Lucy.
出版者:
London :Kogan Page, : 2007.,
面頁冊數:
xii, 212 p. ;24 cm.;
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Marketing - Management. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610869626
Profitable marketing communications = a guide to marketing return on investment /
Young, Antony,1964-
Profitable marketing communications
a guide to marketing return on investment /[electronic resource] :Antony Young & Lucy Aitken. - London :Kogan Page,2007. - xii, 212 p. ;24 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references (p. [203]-207) and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610869626
LCCN: 2006039729
Nat. Bib. No.: GBA694360Subjects--Topical Terms:
482470
Marketing
--Management.Index Terms--Genre/Form:
498447
Electronic books.
LC Class. No.: HF5415.13 / .Y69 2007eb
Dewey Class. No.: 658.8
Profitable marketing communications = a guide to marketing return on investment /
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