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Marketing ROI = the path to campaign...
~
Lenskold, James.
Marketing ROI = the path to campaign, customer, and corporate profitability /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Marketing ROI/ James Lenskold.
其他題名:
the path to campaign, customer, and corporate profitability /
其他題名:
Marketing 'Return On Investment'
作者:
Lenskold, James.
出版者:
New York :McGraw-Hill, : c2003.,
面頁冊數:
xiv, 268 p. :ill. ; : 24 cm.;
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Capital investments - Evaluation. -
電子資源:
Connect to MyiLibrary resource.
ISBN:
0071413634 (Cloth)
Marketing ROI = the path to campaign, customer, and corporate profitability /
Lenskold, James.
Marketing ROI
the path to campaign, customer, and corporate profitability /[electronic resource]Marketing 'Return On Investment'James Lenskold. - New York :McGraw-Hill,c2003. - xiv, 268 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2006.
ISBN: 0071413634 (Cloth)
Standard No.: 9786610229932 (electronic bk.)
Source: 22993MILSubjects--Topical Terms:
515247
Capital investments
--Evaluation.Index Terms--Genre/Form:
498447
Electronic books.
LC Class. No.: HG4028.C4 / L397 2003eb
Dewey Class. No.: 658.15/54
Marketing ROI = the path to campaign, customer, and corporate profitability /
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