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The four pillars of profit-driven ma...

Kinni, Theodore B., (1956-)

The four pillars of profit-driven marketing = a how to maximize creativity, accountability, and ROI /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The four pillars of profit-driven marketing/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
其他題名:	a how to maximize creativity, accountability, and ROI /
作者:	Moeller, Leslie H.,
其他作者:	Kinni, Theodore B.,
出版者:	New York, NY :McGraw-Hill, : c2009.,
面頁冊數:	vii, 232 p. :ill. ; : 24 cm.;
附註:	Title from e-book title screen (viewed February 2, 2009).
標題:	Communication in marketing. -
電子資源:	Connect to MyiLibrary resource.
ISBN:	0071615059 (Cloth)

The four pillars of profit-driven marketing = a how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.,1961-

The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI /[electronic resource] :Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York, NY :McGraw-Hill,c2009. - vii, 232 p. :ill. ;24 cm.

Title from e-book title screen (viewed February 2, 2009).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2009.

ISBN: 0071615059 (Cloth)

Source: 194745MILSubjects--Topical Terms:

481919
Communication in marketing.
Index Terms--Genre/Form:

498447
Electronic books.

LC Class. No.: HF5415.13 / .M59 2009eb

Dewey Class. No.: 658.8 22

The four pillars of profit-driven marketing = a how to maximize creativity, accountability, and ROI /
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037 $a 194745 $b MIL
040 $a CaONFJC $c CaONFJC
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100 1 $a Moeller, Leslie H., $d 1961- $3 561988
245 1 4 $a The four pillars of profit-driven marketing $h [electronic resource] : $b a how to maximize creativity, accountability, and ROI / $c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 $a New York, NY : $b McGraw-Hill, $c c2009.
300 $a vii, 232 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed February 2, 2009).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2009.
650 0 $a Communication in marketing. $3 481919
650 0 $a Marketing $x Management. $3 482470
650 0 $a Profit. $3 490718
650 0 $a Rate of return. $3 542630
655 7 $a Electronic books. $3 498447
700 1 $a Kinni, Theodore B., $d 1956- $3 547022
700 1 $a Landry, Edward C., $d 1965- $3 561989
710 2 $a MyiLibrary. $3 514335
776 0 $c Original. $w (DLC) 2008031080
856 4 0 $u http://lib.myilibrary.com/browse/open.asp?id=194745 $z Connect to MyiLibrary resource.

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