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Market research in the Internet age ...

Monster, Robert W.

Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Market research in the Internet age :/ Robert W. Monster, Raymond C. Pettit.
其他題名:	leveraging the Internet for market measurement and consumer insight /
作者:	Monster, Robert W.
其他作者:	Pettit, Raymond C.
出版者:	Singapore :John Wiley & Sons (Asia), : 2002.,
面頁冊數:	xxi, 306 p. :ill. ; : 24 cm.;
標題:	Marketing research. -
電子資源:	http://www.loc.gov/catdir/toc/fy036/2003428955.html
ISBN:	0470820640 (bound)

Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight /
Monster, Robert W.

Market research in the Internet age :leveraging the Internet for market measurement and consumer insight /Robert W. Monster, Raymond C. Pettit. - Singapore :John Wiley & Sons (Asia),2002. - xxi, 306 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470820640 (bound)NT$1198Subjects--Topical Terms:

482996
Marketing research.

LC Class. No.: HF5415.1265 / M756 2002

Dewey Class. No.: 658.8/34/02854678

Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight /
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