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Handbook of research on mobile marke...
~
Pousttchi, Key, (1970-)
Handbook of research on mobile marketing management /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Handbook of research on mobile marketing management // [edited by] Key Pousttchi, Dietmar G. Wiedemann.
其他作者:
Pousttchi, Key,
出版者:
Hershey, PA :Business Science Reference, : c2010.,
面頁冊數:
xxxii, 548 p. :ill. ; : 29 cm.;
標題:
Telemarketing. -
ISBN:
9781605660745 (bound) :
Handbook of research on mobile marketing management /
Handbook of research on mobile marketing management /
[edited by] Key Pousttchi, Dietmar G. Wiedemann. - Hershey, PA :Business Science Reference,c2010. - xxxii, 548 p. :ill. ;29 cm. - Advances in e-business research series (AEBR),1935-2700. - Advances in e-business research series..
Includes bibliographical references and index.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
ISBN: 9781605660745 (bound) :US$295.00 :
LCCN: 2009006922Subjects--Topical Terms:
500777
Telemarketing.
LC Class. No.: HF5415.1265 / .H357 2010
Dewey Class. No.: 658.8/72
Handbook of research on mobile marketing management /
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