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McDonald, Malcolm.

Overview
Works: 2 works in 4 publications in 1 languages
Titles
Market segmentation : = how to do it, how to profit from it / by: Dunbar, Ian, (1951-); McDonald, Malcolm. (Language materials, printed)
Marketing due diligence : = reconnecting strategy to share price / by: McDonald, Malcolm.; Smith, Brian D., (BSc (Hons)); Ward, Keith, (1949-) (Language materials, printed)
Marketing due diligence = reconnecting strategy to share price / by: McDonald, Malcolm.; MyiLibrary.; Smith, Brian D., (BSc (Hons)); Ward, Keith, (1949-) (Language materials, printed)
Creating powerful brands in consumer, service, and industrial markets / by: De Chernatony, L.; McDonald, Malcolm. (Language materials, printed)
 
 
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