語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Creating powerful brands in consumer...
~
De Chernatony, L.
Creating powerful brands in consumer, service, and industrial markets /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Creating powerful brands in consumer, service, and industrial markets / / Leslie de Chernatony and Malcolm McDonald.
作者:
De Chernatony, L.
其他作者:
De Chernatony, L.
出版者:
Oxford ;Butterworth-Heinemann, : 2003.,
面頁冊數:
xvii, 467 p. :ill.,some col ; : 24 cm.;
附註:
'Published in association with the Chartered Institute of Marketing.'
標題:
Brand name products - Marketing. -
電子資源:
http://www.loc.gov/catdir/toc/els033/98202117.html
ISBN:
0750659807 (pbk.)
Creating powerful brands in consumer, service, and industrial markets /
De Chernatony, L.
Creating powerful brands in consumer, service, and industrial markets /
Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Oxford ;Butterworth-Heinemann,2003. - xvii, 467 p. :ill.,some col ;24 cm.
'Published in association with the Chartered Institute of Marketing.'
Includes bibliographical references and index.
ISBN: 0750659807 (pbk.)NT1059Subjects--Topical Terms:
482747
Brand name products
--Marketing.
LC Class. No.: HD69.B7 / D278 2003
Dewey Class. No.: 658.8/27
Creating powerful brands in consumer, service, and industrial markets /
LDR
:00870nam 2200229a 450
001
391749
005
20130114150811
008
040216s2003 enka 001 0 eng
020
$a
0750659807 (pbk.)
$c
NT1059
035
$a
00330148
035
$a
6600
040
$a
DLC
$c
DLC
$d
DLC
050
0 0
$a
HD69.B7
$b
D278 2003
082
0 0
$a
658.8/27
100
1
$a
De Chernatony, L.
$q
(Leslie)
$3
497073
245
1 0
$a
Creating powerful brands in consumer, service, and industrial markets /
$c
Leslie de Chernatony and Malcolm McDonald.
250
$a
3rd ed.
260
$a
Oxford ;
$a
Boston :
$b
Butterworth-Heinemann,
$c
2003.
300
$a
xvii, 467 p. :
$b
ill.,some col ;
$c
24 cm.
500
$a
'Published in association with the Chartered Institute of Marketing.'
504
$a
Includes bibliographical references and index.
650
0
$a
Brand name products
$x
Marketing.
$3
482747
650
0
$a
Brand name products
$x
Planning.
$3
491747
700
1
$a
De Chernatony, L.
$q
(Leslie)
$3
497073
700
1
$a
McDonald, Malcolm.
$3
499801
809
$p
BOOK
$d
HD69.B7
$e
D278
$y
2003
856
4 1
$u
http://www.loc.gov/catdir/toc/els033/98202117.html
856
4 2
$u
http://www.loc.gov/catdir/description/els033/98202117.html
筆 0 讀者評論
全部
圖書館書庫區
館藏
1 筆 • 頁數 1 •
1
尋書單
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約人數
備註欄
附件
列印
E002823
圖書館書庫區
L可借閱
英文圖書
BE HD69.B7 D278 2003
一般(Normal)
在架上
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
修改密碼
登入