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Building the brand-driven business :...

Davis, Scott M., (1964-)

Building the brand-driven business : = operationalize your brand to drive profitable growth /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Building the brand-driven business :/ Scott M. Davis, Michael Dunn ; foreword by David A. Aaker.
其他題名:	operationalize your brand to drive profitable growth /
作者:	Davis, Scott M.,
其他作者:	Dunn, Michael.
出版者:	San Francisco, CA :Jossey-Bass, : c2002.,
面頁冊數:	xv, 299 p. :ill. ; : 24 cm.;
叢書名:	Jossey-Bass business & management series
標題:	Brand name products. -
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2002008567.html
ISBN:	0787962554 (bound)

Building the brand-driven business : = operationalize your brand to drive profitable growth /
Davis, Scott M.,1964-

Building the brand-driven business :operationalize your brand to drive profitable growth /Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. - 1st ed. - San Francisco, CA :Jossey-Bass,c2002. - xv, 299 p. :ill. ;24 cm. - Jossey-Bass business & management series.

ISBN: 0787962554 (bound)NT$897Subjects--Topical Terms:

482351
Brand name products.

LC Class. No.: HD69.B7 / D264 2002

Dewey Class. No.: 658.8/27

Building the brand-driven business : = operationalize your brand to drive profitable growth /
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