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Market-driven management : = how to ...

Webster, Frederick E.

Market-driven management : = how to define, develop, and deliver customer value /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Market-driven management :/ Frederick E. Webster, Jr.
其他題名:	how to define, develop, and deliver customer value /
作者:	Webster, Frederick E.
出版者:	Hoboken, NJ :Wiley, : c2002.,
面頁冊數:	xiii, 320 p. :ill. ; : 23 cm.;
標題:	Consumer satisfaction. -
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2002011305.html
ISBN:	0471236934 (bound)

Market-driven management : = how to define, develop, and deliver customer value /
Webster, Frederick E.

Market-driven management :how to define, develop, and deliver customer value /Frederick E. Webster, Jr. - 2nd ed. - Hoboken, NJ :Wiley,c2002. - xiii, 320 p. :ill. ;23 cm.

Includes bibliographical references and index.

Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.

ISBN: 0471236934 (bound)NT$897Subjects--Topical Terms:

482469
Consumer satisfaction.

LC Class. No.: HF5415.13 / W379 2002

Dewey Class. No.: 658.8/12

Market-driven management : = how to define, develop, and deliver customer value /
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505 0 $a Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.
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