明道大學圖書館 |

登入

回首頁

Ten deadly marketing sins : = signs ...

Kotler, Philip.

Ten deadly marketing sins : = signs and solutions /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Ten deadly marketing sins :/ Philip Kotler.
其他題名:	signs and solutions /
其他題名:	10 deadly marketing sins
作者:	Kotler, Philip.
出版者:	Hoboken, N.J. :Wiley, : c2004.,
面頁冊數:	viii, 152 p. ;23 cm.;
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/bios/wiley047/2003026035.html
ISBN:	0471650226 (bound) :

Ten deadly marketing sins : = signs and solutions /
Kotler, Philip.

Ten deadly marketing sins :signs and solutions /10 deadly marketing sinsPhilip Kotler. - Hoboken, N.J. :Wiley,c2004. - viii, 152 p. ;23 cm.

Includes bibliographical references and index.

Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.

ISBN: 0471650226 (bound) :NT$693

LCCN: 2003026035Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .K654 2004

Dewey Class. No.: 658.8

Ten deadly marketing sins : = signs and solutions /
LDR:01476cam 22002414a 4500 001 385524
005 20130114150147
008 031125s2004 nju b 001 0 eng
010 $a 2003026035
020 $a 0471650226 (bound) : $c NT$693
035 $a 245
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .K654 2004
082 0 0 $a 658.8
100 1 $a Kotler, Philip. $3 482286
245 1 0 $a Ten deadly marketing sins : $b signs and solutions / $c Philip Kotler.
246 3 $a 10 deadly marketing sins
260 $a Hoboken, N.J. : $b Wiley, $c c2004.
300 $a viii, 152 p. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
650 0 $a Marketing $x Management. $3 482470
856 4 2 $u http://www.loc.gov/catdir/bios/wiley047/2003026035.html
856 4 2 $u http://www.loc.gov/catdir/description/wiley041/2003026035.html
856 4 1 $u http://www.loc.gov/catdir/toc/wiley041/2003026035.html