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The business of brands /

~

Miller, Jon, (1971-)

The business of brands /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The business of brands // by Jon Miller & David Muir.
作者:	Miller, Jon,
其他作者:	Muir, David,
出版者:	Chichester, England ;Wiley, : c2004.,
面頁冊數:	xvi, 270 p. :ill. ; : 24 cm.;
標題:	Brand name products. -
電子資源:	http://www.loc.gov/catdir/description/wiley042/2004053025.html
ISBN:	0470862599 (bound) :

The business of brands /
Miller, Jon,1971-

The business of brands /by Jon Miller & David Muir. - Chichester, England ;Wiley,c2004. - xvi, 270 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470862599 (bound) :NT$1057

LCCN: 2004053025Subjects--Topical Terms:

482351
Brand name products.

LC Class. No.: HD69.B7 / M55 2004

Dewey Class. No.: 658.8/27

The business of brands /
LDR:00780cam 22002174a 4500 001 385544
005 20130114150148
008 040608s2004 enka b 001 0 eng
010 $a 2004053025
020 $a 0470862599 (bound) : $c NT$1057
035 $a 265
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b M55 2004
082 0 0 $a 658.8/27
100 1 $a Miller, Jon, $d 1971- $3 482745
245 1 4 $a The business of brands / $c by Jon Miller & David Muir.
260 $a Chichester, England ; $a Hoboken, N.J. : $b Wiley, $c c2004.
300 $a xvi, 270 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Brand name products. $3 482351
650 0 $a Brand name products $x Marketing. $3 482747
650 0 $a Brand name products $x Management. $3 482748
650 0 $a Value added. $3 482749
700 1 $a Muir, David, $d 1971- $3 482746
856 4 2 $u http://www.loc.gov/catdir/description/wiley042/2004053025.html
856 4 1 $u http://www.loc.gov/catdir/toc/wiley041/2004053025.html
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0618/2004053025-b.html

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