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Converting customer value : = from r...
~
Murphy, John A., (1948-)
Converting customer value : = from retention to profit /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Converting customer value :/ J. A. Murphy ... [et al.].
其他題名:
from retention to profit /
其他作者:
Murphy, John A.,
出版者:
Chichester, England ;Wiley, : c2006.,
面頁冊數:
xxviii, 388 p. :ill. ; : 24 cm.;
標題:
Business planning. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
ISBN:
0470016345 (bound) :
Converting customer value : = from retention to profit /
Converting customer value :
from retention to profit /J. A. Murphy ... [et al.]. - Chichester, England ;Wiley,c2006. - xxviii, 388 p. :ill. ;24 cm.
Includes bibliographical references (p. [373]-380) and index.
The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communication -- Culture.
ISBN: 0470016345 (bound) :NT$1602
Standard No.: 9780470016343 (bound)
LCCN: 2005020017Subjects--Topical Terms:
481930
Business planning.
LC Class. No.: HF5415.5 / .M865 2006
Dewey Class. No.: 658.8/12
Converting customer value : = from retention to profit /
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Includes bibliographical references (p. [373]-380) and index.
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The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communication -- Culture.
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Business planning.
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Elizabeth Vigier; phone: 201-748-6577; email: evigier@wiley.com; bc: hmayellh@wiley.co.uk
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