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Being the shopper : = understanding ...

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Lempert, Phil.

Being the shopper : = understanding the buyer's choice /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Being the shopper :/ Phil Lempert.
其他題名:	understanding the buyer's choice /
作者:	Lempert, Phil.
出版者:	New York :J. Wiley & Sons, : c2002.,
面頁冊數:	x, 245 p. :ill. ; : 27 cm.;
附註:	Includes index.
標題:	Consumer behavior. -
電子資源:	http://www.loc.gov/catdir/toc/wiley022/2002004488.html
ISBN:	0471151351 (bound)

Being the shopper : = understanding the buyer's choice /
Lempert, Phil.

Being the shopper :understanding the buyer's choice /Phil Lempert. - New York :J. Wiley & Sons,c2002. - x, 245 p. :ill. ;27 cm.

Includes index.

ISBN: 0471151351 (bound)NT$837Subjects--Topical Terms:

483051
Consumer behavior.

LC Class. No.: HF5415.32 / L561 2002

Dewey Class. No.: 658.8

Being the shopper : = understanding the buyer's choice /
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245 1 0 $a Being the shopper : $b understanding the buyer's choice / $c Phil Lempert.
260 $a New York : $b J. Wiley & Sons, $c c2002.
300 $a x, 245 p. : $b ill. ; $c 27 cm.
500 $a Includes index.
650 0 $a Consumer behavior. $3 483051
650 0 $a Consumption (Economics) $3 483880
650 0 $a Marketing. $3 482417
809 $p BOOK $d HF5415.32 $e L561 $y 2002
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856 4 2 $u http://www.loc.gov/catdir/description/wiley036/2002004488.html

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