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A genie's wisdom : = a fable of how ...

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Trout, Jack.

A genie's wisdom : = a fable of how a CEO leaned to be a marketing genius /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	A genie's wisdom :/ Jack Trout.
其他題名:	a fable of how a CEO leaned to be a marketing genius /
作者:	Trout, Jack.
出版者:	Hoboken, N.J. :J. Wiley, : c2003.,
面頁冊數:	viii, 120 p. :ill. ; : 23 cm.;
標題:	Brand name products. -
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2002014454.html
ISBN:	047123608X (bound)

A genie's wisdom : = a fable of how a CEO leaned to be a marketing genius /
Trout, Jack.

A genie's wisdom :a fable of how a CEO leaned to be a marketing genius /Jack Trout. - Hoboken, N.J. :J. Wiley,c2003. - viii, 120 p. :ill. ;23 cm.

The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?

ISBN: 047123608X (bound)NT$598Subjects--Topical Terms:

482351
Brand name products.

LC Class. No.: HF5415.13 / T861 2003

Dewey Class. No.: 658.8

A genie's wisdom : = a fable of how a CEO leaned to be a marketing genius /
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260 $a Hoboken, N.J. : $b J. Wiley, $c c2003.
300 $a viii, 120 p. : $b ill. ; $c 23 cm.
505 0 $a The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
650 0 $a Brand name products. $3 482351
650 0 $a Marketing $x Decision making. $3 484168
650 0 $a Marketing $x Management. $3 482470
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856 4 1 $u http://www.loc.gov/catdir/toc/wiley031/2002014454.html
856 4 2 $u http://www.loc.gov/catdir/description/wiley036/2002014454.html

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