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The new marketing conversation : = c...

MacAaron, Alexandra.

The new marketing conversation : = creating and strengthening relationships between buyers and sellers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The new marketing conversation :/ Donna Baier Stein, Alexandra MacAaron.
其他題名:	creating and strengthening relationships between buyers and sellers /
作者:	Stein, Donna Baier.
其他作者:	MacAaron, Alexandra.
出版者:	Mason, Ohio :Thomson, : c2005.,
面頁冊數:	xii, 271 p. :ill. ; : 24 cm.;
附註:	Includes index.
標題:	Business communication. -
ISBN:	0324200579 (bound) :

The new marketing conversation : = creating and strengthening relationships between buyers and sellers /
Stein, Donna Baier.

The new marketing conversation :creating and strengthening relationships between buyers and sellers /Donna Baier Stein, Alexandra MacAaron. - Mason, Ohio :Thomson,c2005. - xii, 271 p. :ill. ;24 cm.

Includes index.

The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.

ISBN: 0324200579 (bound) :NT$1167

LCCN: 2005274028Subjects--Topical Terms:

484514
Business communication.

LC Class. No.: HF5415.5 / .S736 2005

Dewey Class. No.: 658.8/12

The new marketing conversation : = creating and strengthening relationships between buyers and sellers /
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505 0 $a The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
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650 0 $a Customer relations. $3 482345
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650 0 $a Relationship marketing. $3 483822
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