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Customer relationship management : =...
~
Gilbert, Faye W.
Customer relationship management : = integrating marketing strategy and information technology /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Customer relationship management :/ William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
其他題名:
integrating marketing strategy and information technology /
作者:
Zikmund, William G.
其他作者:
Gilbert, Faye W.
出版者:
Hoboken, N.J. :Wiley, : c2003.,
面頁冊數:
xix, 179 p. :ill. ; : 24 cm.;
標題:
Customer relations - Management. -
電子資源:
http://www.loc.gov/catdir/toc/wiley032/2003544944.html
ISBN:
0471271373 (pbk.)
Customer relationship management : = integrating marketing strategy and information technology /
Zikmund, William G.
Customer relationship management :
integrating marketing strategy and information technology /William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. :Wiley,c2003. - xix, 179 p. :ill. ;24 cm.
Includes bibliographical references and indexes.
ISBN: 0471271373 (pbk.)NT$1573Subjects--Topical Terms:
483821
Customer relations
--Management.
LC Class. No.: HF5415.55 / Z68 2003
Dewey Class. No.: 658.812
Customer relationship management : = integrating marketing strategy and information technology /
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