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Higher profits through customer lock...
~
Buschken, Joachim, (1964-)
Higher profits through customer lock-in : = a roadmap /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Higher profits through customer lock-in :/ Joachim Buschken.
其他題名:
a roadmap /
作者:
Buschken, Joachim,
出版者:
Mason, Ohio :Thomson South-Western, : c2004.,
面頁冊數:
viii, 199 p. :ill. ; : 24 cm.;
標題:
Customer loyalty. -
ISBN:
0324202652 (bound) :
Higher profits through customer lock-in : = a roadmap /
Buschken, Joachim,1964-
Higher profits through customer lock-in :
a roadmap /Joachim Buschken. - Mason, Ohio :Thomson South-Western,c2004. - viii, 199 p. :ill. ;24 cm.
Includes bibliographical references (p. 189-192) and index.
Getting out of the customer satisfaction trap -- Customer lock-in in action -- The economics of switching costs : where's the beef? -- Who wins the game? -- Changes to buying behavior -- The new approach to market segmentation -- Motivate and enable brand-specific learning -- Understand and seek contractual lock-in -- Loyalty rewards, but better beware! -- Innovate for technological lock-in -- Creating switching costs through the customer-supplier relationship -- Creating switching costs : a synopsis -- Differentiating the strategy -- Converting switching costs into price premiums -- Leveraging customer switching costs through new product development -- Dealer support for your lock-in strategy -- Addressing customers' risk in communication -- Monitoring the contribution of customer lock-in -- Organizational imperatives for the customer lock-in strategy -- An outlook on lock-in strategy.
ISBN: 0324202652 (bound) :NT$1167
LCCN: 2004108424Subjects--Topical Terms:
484517
Customer loyalty.
LC Class. No.: HF5415.5 / .B874 2004
Dewey Class. No.: 658.8/12
Higher profits through customer lock-in : = a roadmap /
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Includes bibliographical references (p. 189-192) and index.
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Getting out of the customer satisfaction trap -- Customer lock-in in action -- The economics of switching costs : where's the beef? -- Who wins the game? -- Changes to buying behavior -- The new approach to market segmentation -- Motivate and enable brand-specific learning -- Understand and seek contractual lock-in -- Loyalty rewards, but better beware! -- Innovate for technological lock-in -- Creating switching costs through the customer-supplier relationship -- Creating switching costs : a synopsis -- Differentiating the strategy -- Converting switching costs into price premiums -- Leveraging customer switching costs through new product development -- Dealer support for your lock-in strategy -- Addressing customers' risk in communication -- Monitoring the contribution of customer lock-in -- Organizational imperatives for the customer lock-in strategy -- An outlook on lock-in strategy.
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