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The profit impact of marketing strat...

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Buzzell, Robert D. (1933-)

The profit impact of marketing strategy project : = retrospect and prospects /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The profit impact of marketing strategy project :/ edited by Paul W. Farris and Michael J. Moore.
其他題名:	retrospect and prospects /
其他作者:	Buzzell, Robert D.
出版者:	New York :Cambridge University Press, : 2004.,
面頁冊數:	xvii, 307 p. ;24 cm.;
附註:	Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/toc/cam041/2004045742.html
ISBN:	0521840538 (bound) :

The profit impact of marketing strategy project : = retrospect and prospects /
The profit impact of marketing strategy project :retrospect and prospects /edited by Paul W. Farris and Michael J. Moore. - New York :Cambridge University Press,2004. - xvii, 307 p. ;24 cm.

Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.

Includes bibliographical references and index.

ISBN: 0521840538 (bound) :NT$2413

LCCN: 2004045742Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .P76 2004

Dewey Class. No.: 658.8/02

The profit impact of marketing strategy project : = retrospect and prospects /
LDR:00914cam a22002174a 4500 001 386908
005 20130114150311
008 040305s2004 nyu 011 0 eng
010 $a 2004045742
020 $a 0521840538 (bound) : $c NT$2413
035 $a 1641
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .P76 2004
082 0 0 $a 658.8/02
245 0 4 $a The profit impact of marketing strategy project : $b retrospect and prospects / $c edited by Paul W. Farris and Michael J. Moore.
260 $a New York : $b Cambridge University Press, $c 2004.
300 $a xvii, 307 p. ; $c 24 cm.
500 $a Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 482470
650 0 $a Strategic planning. $3 482832
700 1 $a Buzzell, Robert D. $q (Robert Dow), $d 1933- $3 487070
700 1 $a Farris, Paul. $3 487071
700 1 $a Moore, Michael J., $d 1953- $3 487072
856 4 1 $u http://www.loc.gov/catdir/toc/cam041/2004045742.html
856 4 2 $u http://www.loc.gov/catdir/description/cam041/2004045742.html

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