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Generating buy-in : = mastering the ...

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Walton, Mark S., (1950-)

Generating buy-in : = mastering the language of leadership /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Generating buy-in :/ Mark S. Walton ; foreword by William Ury.
其他題名:	mastering the language of leadership /
作者:	Walton, Mark S.,
出版者:	New York :American Management Association, : c2004.,
面頁冊數:	xviii, 108 p. ;24 cm.;
標題:	Communication in management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip044/2003011093.html
ISBN:	0814407889 (bound)

Generating buy-in : = mastering the language of leadership /
Walton, Mark S.,1950-

Generating buy-in :mastering the language of leadership /Mark S. Walton ; foreword by William Ury. - New York :American Management Association,c2004. - xviii, 108 p. ;24 cm.

Includes bibliographical references and index.

Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.

ISBN: 0814407889 (bound)NT$673Subjects--Topical Terms:

483146
Communication in management.

LC Class. No.: HD30.3 / W241 2004

Dewey Class. No.: 658.4/5

Generating buy-in : = mastering the language of leadership /
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050 0 0 $a HD30.3 $b W241 2004
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245 1 0 $a Generating buy-in : $b mastering the language of leadership / $c Mark S. Walton ; foreword by William Ury.
260 $a New York : $b American Management Association, $c c2004.
300 $a xviii, 108 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask.
650 0 $a Communication in management. $3 483146
650 0 $a Leadership. $3 481938
650 0 $a Persuasion (Psychology) $3 482599
809 $p BOOK $d HD30.3 $e W241 $y 2004
856 4 1 $u http://www.loc.gov/catdir/toc/ecip044/2003011093.html

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