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The search for corporate strategic c...

Higgins, Richard B.

The search for corporate strategic credibility : = concepts and cases in global strategy communications /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The search for corporate strategic credibility :/ Richard B. Higgins ; foreword by Geraldine Foster.
其他題名:	concepts and cases in global strategy communications /
作者:	Higgins, Richard B.
出版者:	Westport, Conn. :Quorum Books, : 1996.,
面頁冊數:	xxvii, 170 p. :ill. ; : 24 cm.;
標題:	Communication in management. -
ISBN:	0899309887

The search for corporate strategic credibility : = concepts and cases in global strategy communications /
Higgins, Richard B.

The search for corporate strategic credibility :concepts and cases in global strategy communications /Richard B. Higgins ; foreword by Geraldine Foster. - Westport, Conn. :Quorum Books,1996. - xxvii, 170 p. :ill. ;24 cm.

Includes bibliographical references (p. [159]-162) and index.

ISBN: 0899309887Subjects--Topical Terms:

483146
Communication in management.

LC Class. No.: HD30.3 / H636 1996

Dewey Class. No.: 302.3/5

The search for corporate strategic credibility : = concepts and cases in global strategy communications /
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245 1 4 $a The search for corporate strategic credibility : $b concepts and cases in global strategy communications / $c Richard B. Higgins ; foreword by Geraldine Foster.
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300 $a xxvii, 170 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [159]-162) and index.
650 0 $a Communication in management. $3 483146
650 0 $a Communication in organizations. $3 484610
650 0 $a Intercultural communication. $3 487388
650 0 $a Strategic planning. $3 482832
809 $p BOOK $d HD30.3 $e H636 $y 1996