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The future of advertising : = new me...

Cappo, Joe.

The future of advertising : = new media, new clients, new consumers in the post-television age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The future of advertising :/ Joe Cappo.
Reminder of title:	new media, new clients, new consumers in the post-television age /
Author:	Cappo, Joe.
Published:	Chicago, Ill. :McGraw-Hill, : c2003.,
Description:	xi, 260 p. ;22 cm.;
Subject:	Advertising. -
Online resource:	http://www.loc.gov/catdir/toc/fy038/2003041335.html
ISBN:	0071403159 (bound)

The future of advertising : = new media, new clients, new consumers in the post-television age /
Cappo, Joe.

The future of advertising :new media, new clients, new consumers in the post-television age /Joe Cappo. - Chicago, Ill. :McGraw-Hill,c2003. - xi, 260 p. ;22 cm.

Includes bibliographical references (p. 251-253) and Index.

ISBN: 0071403159 (bound)

LCCN: 2003041335Subjects--Topical Terms:

482644
Advertising.

LC Class. No.: HF5821 / .C32 2003

Dewey Class. No.: 659.1

The future of advertising : = new media, new clients, new consumers in the post-television age /
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