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Unleashing the power of PR : = a con...

International Association of Business Communicators.

Unleashing the power of PR : = a contrarian's guide to marketing and communication /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Unleashing the power of PR :/ Mark Weiner.
其他題名:	a contrarian's guide to marketing and communication /
作者:	Weiner, Mark,
出版者:	San Francisco :Jossey-Bass, : c2006.,
面頁冊數:	xxi, 247 p. :ill. ; : 24 cm.;
附註:	'A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators'--P. [v].
標題:	Public relations. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0610/2006008660.html
ISBN:	0787982792 (bound) :

Unleashing the power of PR : = a contrarian's guide to marketing and communication /
Weiner, Mark,1946-

Unleashing the power of PR :a contrarian's guide to marketing and communication /Mark Weiner. - 1st ed. - San Francisco :Jossey-Bass,c2006. - xxi, 247 p. :ill. ;24 cm. - Jossey-Bass business & management series..

'A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators'--P. [v].

New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.

ISBN: 0787982792 (bound) :NT$897

LCCN: 2006008660

Nat. Bib. No.: GBA642980

Nat. Bib. Agency Control No.: 013455339Subjects--Topical Terms:

489879
Public relations.

LC Class. No.: HD59 / .W37 2006

Dewey Class. No.: 659.2

Unleashing the power of PR : = a contrarian's guide to marketing and communication /
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