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Sell the brand first : = how to sell...

Stiff, Dan.

Sell the brand first : = how to sell your brand and create lasting customer loyalty /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Sell the brand first :/ by Dan Stiff.
其他題名:	how to sell your brand and create lasting customer loyalty /
作者:	Stiff, Dan.
出版者:	New York :McGraw-Hill, : c2006.,
面頁冊數:	xx, 262 p. :ill. : 24 cm.;
標題:	Brand name products - Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip066/2006000695.html
ISBN:	0071470425 (bound) :

Sell the brand first : = how to sell your brand and create lasting customer loyalty /
Stiff, Dan.

Sell the brand first :how to sell your brand and create lasting customer loyalty /by Dan Stiff. - New York :McGraw-Hill,c2006. - xx, 262 p. :ill.24 cm.

Includes bibliographical references (p. 249-250) and index.

It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.

ISBN: 0071470425 (bound) :NT$747

LCCN: 2006000695Subjects--Topical Terms:

482747
Brand name products
--Marketing.

LC Class. No.: HD69.B7 / S75 2006

Dewey Class. No.: 658.8/27

Sell the brand first : = how to sell your brand and create lasting customer loyalty /
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504 $a Includes bibliographical references (p. 249-250) and index.
505 0 $a It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
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650 0 $a Customer relations. $3 482345
650 0 $a Consumer satisfaction. $3 482469
650 0 $a Customer loyalty. $3 484517
650 0 $a Brand name products $x Social aspects. $3 490135
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