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Up against the retail giants : = tar...

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Samli, A. Coskun.

Up against the retail giants : = targeting weakness, gaining an edge /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Up against the retail giants :/ A. Coskun Samli.
其他題名:	targeting weakness, gaining an edge /
作者:	Samli, A. Coskun.
出版者:	Australia :Thomson, : c2004.,
面頁冊數:	xxv, 194 p. :ill. ; : 24 cm.;
標題:	Stores, Retail - Management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0421/2004017560.html
ISBN:	0324233086 (bound) :

Up against the retail giants : = targeting weakness, gaining an edge /
Samli, A. Coskun.

Up against the retail giants :targeting weakness, gaining an edge /A. Coskun Samli. - Australia :Thomson,c2004. - xxv, 194 p. :ill. ;24 cm.

Includes bibliographical references and index.

Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance.

ISBN: 0324233086 (bound) :NT$1065

LCCN: 2004017560Subjects--Topical Terms:

490626
Stores, Retail
--Management.

LC Class. No.: HF5429 / .S188 2004

Dewey Class. No.: 658.8/7

Up against the retail giants : = targeting weakness, gaining an edge /
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035 $a 3044
040 $a DLC $c DLC $d DLC
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245 1 0 $a Up against the retail giants : $b targeting weakness, gaining an edge / $c A. Coskun Samli.
260 $a Australia : $b Thomson, $c c2004.
300 $a xxv, 194 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance.
650 0 $a Stores, Retail $x Management. $3 490626
650 0 $a Marketing $x Management. $3 482470
650 0 $a Small business $x Management. $3 481929
650 0 $a Retail trade $x Management. $3 483016
856 4 1 $u http://www.loc.gov/catdir/toc/ecip0421/2004017560.html

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