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Trout on strategy : = capturing mind...
~
Trout, Jack.
Trout on strategy : = capturing mindshare, conquering markets /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Trout on strategy :/ Jack Trout.
其他題名:
capturing mindshare, conquering markets /
其他題名:
Strategy
作者:
Trout, Jack.
出版者:
New York :McGraw-Hill, : c2004.,
面頁冊數:
xiv, 159 p. ;21 cm.;
附註:
Includes index.
標題:
Marketing - Management. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0412/2003027640.html
ISBN:
0071437940 (alk. paper : bound) :
Trout on strategy : = capturing mindshare, conquering markets /
Trout, Jack.
Trout on strategy :
capturing mindshare, conquering markets /StrategyJack Trout. - New York :McGraw-Hill,c2004. - xiv, 159 p. ;21 cm.
Includes index.
Strategy is all about survival -- Strategy is all about perceptions -- Strategy is all about being different -- Strategy is all about competition -- Strategy is all about specialization -- Strategy is all about simplicity -- Strategy is all about leadership -- Strategy is all about reality.
ISBN: 0071437940 (alk. paper : bound) :NT$648
LCCN: 2003027640Subjects--Topical Terms:
482470
Marketing
--Management.
LC Class. No.: HF5415.13 / .T7353 2004
Dewey Class. No.: 658.4/012
Trout on strategy : = capturing mindshare, conquering markets /
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