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Escaping the black hole : = minimizi...

Schmonsees, Robert J., (1947-)

Escaping the black hole : = minimizing the damage from the marketing-sales disconnect /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Escaping the black hole :/ Robert J. Schmonsees.
其他題名:	minimizing the damage from the marketing-sales disconnect /
作者:	Schmonsees, Robert J.,
出版者:	Australia :Thomson/South-Western, : c2005.,
面頁冊數:	xxii, 211 p. :ill. ; : 24 cm.;
附註:	Includes index.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip057/2005002894.html
ISBN:	0324301251 (bound) :

Escaping the black hole : = minimizing the damage from the marketing-sales disconnect /
Schmonsees, Robert J.,1947-

Escaping the black hole :minimizing the damage from the marketing-sales disconnect /Robert J. Schmonsees. - 1st ed. - Australia :Thomson/South-Western,c2005. - xxii, 211 p. :ill. ;24 cm.

Includes index.

ISBN: 0324301251 (bound) :NT$946

LCCN: 2005002894Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .S356 2005

Dewey Class. No.: 658.8

Escaping the black hole : = minimizing the damage from the marketing-sales disconnect /
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