語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Marketing as strategy : = understand...
~
Kumar, Nirmalya.
Marketing as strategy : = understanding the CEO's agenda for driving growth and innovation /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Marketing as strategy :/ Nirmalya Kumar ; [foreword by Philip Kotler]
其他題名:
understanding the CEO's agenda for driving growth and innovation /
作者:
Kumar, Nirmalya.
出版者:
Boston, Mass. :Harvard Business School Press, : c2004.,
面頁冊數:
xv, 270 p. :ill. ; : 24 cm.;
標題:
Marketing. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0411/2003025721.html
ISBN:
1591392101 (bound) :
Marketing as strategy : = understanding the CEO's agenda for driving growth and innovation /
Kumar, Nirmalya.
Marketing as strategy :
understanding the CEO's agenda for driving growth and innovation /Nirmalya Kumar ; [foreword by Philip Kotler] - Boston, Mass. :Harvard Business School Press,c2004. - xv, 270 p. :ill. ;24 cm.
Includes bibliographical references (p. [247]-258) and index.
From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing.
ISBN: 1591392101 (bound) :NT$1056
LCCN: 2003025721Subjects--Topical Terms:
482417
Marketing.
LC Class. No.: HF5415 / .K83 2004
Dewey Class. No.: 658.8/02
Marketing as strategy : = understanding the CEO's agenda for driving growth and innovation /
LDR
:01141cam a22002054a 4500
001
389198
005
20130114150534
008
031125s2004 maua 001 0 eng
010
$a
2003025721
020
$a
1591392101 (bound) :
$c
NT$1056
035
$a
3963
040
$a
DLC
$c
DLC
$d
DLC
042
$a
pcc
050
0 0
$a
HF5415
$b
.K83 2004
082
0 0
$a
658.8/02
100
1
$a
Kumar, Nirmalya.
$3
493177
245
1 0
$a
Marketing as strategy :
$b
understanding the CEO's agenda for driving growth and innovation /
$c
Nirmalya Kumar ; [foreword by Philip Kotler]
260
$a
Boston, Mass. :
$b
Harvard Business School Press,
$c
c2004.
300
$a
xv, 270 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references (p. [247]-258) and index.
505
0
$a
From marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing.
650
0
$a
Marketing.
$3
482417
650
0
$a
Strategic planning.
$3
482832
856
4 1
$u
http://www.loc.gov/catdir/toc/ecip0411/2003025721.html
筆 0 讀者評論
全部
圖書館書庫區
館藏
1 筆 • 頁數 1 •
1
尋書單
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約人數
備註欄
附件
列印
E008066
圖書館書庫區
L可借閱
英文圖書
BE HF5415 K96 2004
一般(Normal)
在架上
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
修改密碼
登入