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United we brand : = how to create a ...

Moser, Mike, (1953-)

United we brand : = how to create a cohesive brand that's seen, heard, and remembered /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	United we brand :/ Mike Moser.
Reminder of title:	how to create a cohesive brand that's seen, heard, and remembered /
Author:	Moser, Mike,
Published:	Boston :Harvard Business School Press, : c2003.,
Description:	xvii, 165 p. :ill. ; : 25 cm.;
Subject:	Brand name products. -
Online resource:	http://www.loc.gov/catdir/toc/fy042/2002152610.html
ISBN:	1578517982 (alk. paper : bound) :

United we brand : = how to create a cohesive brand that's seen, heard, and remembered /
Moser, Mike,1953-

United we brand :how to create a cohesive brand that's seen, heard, and remembered /Mike Moser. - Boston :Harvard Business School Press,c2003. - xvii, 165 p. :ill. ;25 cm.

Includes bibliographical references (p. 153-156) and index.

You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.

ISBN: 1578517982 (alk. paper : bound) :NT$894

LCCN: 2002152610Subjects--Topical Terms:

482351
Brand name products.

LC Class. No.: HD69.B7 / M67 2003

Dewey Class. No.: 658.8/27

United we brand : = how to create a cohesive brand that's seen, heard, and remembered /
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010 $a 2002152610
020 $a 1578517982 (alk. paper : bound) : $c NT$894
035 $a 3978
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b M67 2003
082 0 0 $a 658.8/27
100 1 $a Moser, Mike, $d 1953- $3 493221
245 1 0 $a United we brand : $b how to create a cohesive brand that's seen, heard, and remembered / $c Mike Moser.
260 $a Boston : $b Harvard Business School Press, $c c2003.
300 $a xvii, 165 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 153-156) and index.
505 0 $a You're five steps away from having a customized brand -- Core brand values -- Core brand message -- Brand personality -- Brand icons -- Your brand roadmap.
650 0 $a Brand name products. $3 482351
650 0 $a New products $x Management. $3 482106
856 4 1 $u http://www.loc.gov/catdir/toc/fy042/2002152610.html