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The culturally customized Web site :...
~
Pereira, Arun.
The culturally customized Web site : = customizing web sites for the global marketplace /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The culturally customized Web site :/ Nitish Singh, Arun Pereira.
其他題名:
customizing web sites for the global marketplace /
作者:
Singh, Nitish.
其他作者:
Pereira, Arun.
出版者:
Burlington, MA :Elsevier Butterworth-Heinemann, : c2005.,
面頁冊數:
xii, 163 p. :ill. (chiefly col.) ; : 23 cm.;
標題:
Internet marketing. -
ISBN:
0750678496 (pbk.) :
The culturally customized Web site : = customizing web sites for the global marketplace /
Singh, Nitish.
The culturally customized Web site :
customizing web sites for the global marketplace /Nitish Singh, Arun Pereira. - Burlington, MA :Elsevier Butterworth-Heinemann,c2005. - xii, 163 p. :ill. (chiefly col.) ;23 cm.
Includes bibliographical references and index.
Culture: The new imperative in web design -- The rationale for cultural customization -- A cultural values framework for web design - Cultural customization: individualism-collectivism -- Cultural customization: uncertainty avoidance -- Cultural customization: power distance -- Cultural customization: masculinity-femininity -- Cultural customization: high-low context -- Cultural customization: the future is here.
ISBN: 0750678496 (pbk.) :NT$995Subjects--Topical Terms:
481851
Internet marketing.
LC Class. No.: HF5415.1265 / .S56 2005
The culturally customized Web site : = customizing web sites for the global marketplace /
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