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Essentials of marketing /

~

Hair, Joseph F.

Essentials of marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Essentials of marketing // Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
作者:	Lamb, Charles W.
其他作者:	Hair, Joseph F.
出版者:	Australia :South-Western, Thomson Learning, : c2003.,
面頁冊數:	601 p. :col. ill. ; : 28 cm. +; 1 CD-ROM <4 3/4 in> +
附註:	Includes bibliographical references (p. 557-572) and index.
標題:	Marketing. -
ISBN:	0324113900 (pbk.)

Essentials of marketing /
Lamb, Charles W.

Essentials of marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Australia :South-Western, Thomson Learning,c2003. - 601 p. :col. ill. ;28 cm. +1 CD-ROM <4 3/4 in>

Includes bibliographical references (p. 557-572) and index.

ISBN: 0324113900 (pbk.)

LCCN: 2001054171Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .L218 2003

Dewey Class. No.: 658.8

Essentials of marketing /
LDR:00601nam 2200193 a 4500 001 389670
005 20130114150602
008 011002s2003 at a 001 0 eng
010 $a 2001054171
020 $a 0324113900 (pbk.)
035 $a 4442
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .L218 2003
082 0 0 $a 658.8
100 1 $a Lamb, Charles W. $3 485468
245 1 0 $a Essentials of marketing / $c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250 $a 3rd ed.
260 $a Australia : $b South-Western, Thomson Learning, $c c2003.
300 $a 601 p. : $b col. ill. ; $c 28 cm. + $e 1 CD-ROM <4 3/4 in>
500 $a Includes bibliographical references (p. 557-572) and index.
650 0 $a Marketing. $3 482417
650 0 $a Marketing $x Management. $3 482470
700 1 $a Hair, Joseph F. $3 485469
700 1 $a McDaniel, Carl D. $3 485470

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BE HF5415 L218 2003

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