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Marketing for hospitality and tourism /

~

Bowen, John (1948-)

Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for hospitality and tourism // Philip Kotler, John Bowen, James Makens.
作者:	Kotler, Philip.
其他作者:	Bowen, John
出版者:	Upper Saddle River, NJ :Prentice Hall, : c1999.,
面頁冊數:	xv, 800 p. :col. ill. ; : 26 cm.;
標題:	Hospitality industry - Marketing. -
ISBN:	0130110310 (pbk. : int'l ed.)

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John Bowen, James Makens. - 2nd ed. - Upper Saddle River, NJ :Prentice Hall,c1999. - xv, 800 p. :col. ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0130110310 (pbk. : int'l ed.)

LCCN: 98025191Subjects--Topical Terms:

494443
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 1999

Dewey Class. No.: 647.94/068/8

Marketing for hospitality and tourism /
LDR:00606pam 2200193 a 4500 001 390048
005 20130114150625
008 050624s1999 njua b 001 0 eng
010 $a 98025191
020 $a 0130110310 (pbk. : int'l ed.)
020 $a 0130807958
035 $a 4822
040 $a DLC $c DLC $d DLC
050 0 0 $a TX911.3.M3 $b K68 1999
082 0 0 $a 647.94/068/8
100 1 $a Kotler, Philip. $3 482286
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John Bowen, James Makens.
250 $a 2nd ed.
260 $a Upper Saddle River, NJ : $b Prentice Hall, $c c1999.
300 $a xv, 800 p. : $b col. ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Hospitality industry $x Marketing. $3 494443
650 0 $a Tourism $x Marketing. $3 495416
700 1 $a Bowen, John $q (John T.), $d 1948- $3 495414
700 1 $a Makens, James C. $3 495415

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