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Applications in basic marketing : = ...

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McCarthy, E. Jerome

Applications in basic marketing : = clippings from the popular business press /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Applications in basic marketing :/ William D. Perreault and E. Jerome McCarthy.
其他題名:	clippings from the popular business press /
作者:	Perreault, William D.
其他作者:	McCarthy, E. Jerome
出版者:	Chicago, Ill. :Irwin, : c1995.,
面頁冊數:	vi, 213 p. :ill. ; : 26 cm.;
標題:	Marketing - Management. -
ISBN:	0256188343 (pbk.)

Applications in basic marketing : = clippings from the popular business press /
Perreault, William D.

Applications in basic marketing :clippings from the popular business press /William D. Perreault and E. Jerome McCarthy. - 1995-1996 ed. - Chicago, Ill. :Irwin,c1995. - vi, 213 p. :ill. ;26 cm.

ISBN: 0256188343 (pbk.)Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .P47 1995

Applications in basic marketing : = clippings from the popular business press /
LDR:00479nam 22001454a 4500 001 390146
005 20130114150631
008 050624s1995 ilumdh a000 0 eng d
020 $a 0256188343 (pbk.)
035 $a 4921
040 $a GAS $c GAS
050 4 $a HF5415.13 $b .P47 1995
100 1 $a Perreault, William D. $3 495635
245 1 0 $a Applications in basic marketing : $b clippings from the popular business press / $c William D. Perreault and E. Jerome McCarthy.
250 $a 1995-1996 ed.
260 $a Chicago, Ill. : $b Irwin, $c c1995.
300 $a vi, 213 p. : $b ill. ; $c 26 cm.
650 0 $a Marketing $x Management. $3 482470
700 1 $a McCarthy, E. Jerome $q (Edmund Jerome) $3 495636

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