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Basic marketing : = a global-manager...

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McCarthy, E. Jerome

Basic marketing : = a global-managerial approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Basic marketing :/ William D. Perreault, Jr., E. Jerome McCarthy.
其他題名:	a global-managerial approach /
作者:	Perreault, William D.
其他作者:	McCarthy, E. Jerome
出版者:	Chicago :Irwin, : c1996.,
面頁冊數:	1 v. (various pagings) :col. ill., col. maps ; : 27 cm.;
叢書名:	The Irwin series in marketing
標題:	Marketing - Management. -
ISBN:	0256139903 (bound)

Basic marketing : = a global-managerial approach /
Perreault, William D.

Basic marketing :a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 12th ed. - Chicago :Irwin,c1996. - 1 v. (various pagings) :col. ill., col. maps ;27 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0256139903 (bound)

LCCN: 95034965Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .M369 1996

Dewey Class. No.: 658.8

Basic marketing : = a global-managerial approach /
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035 $a 4951
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050 0 0 $a HF5415.13 $b .M369 1996
082 0 0 $a 658.8
100 1 $a Perreault, William D. $3 495635
245 1 0 $a Basic marketing : $b a global-managerial approach / $c William D. Perreault, Jr., E. Jerome McCarthy.
250 $a 12th ed.
260 $a Chicago : $b Irwin, $c c1996.
300 $a 1 v. (various pagings) : $b col. ill., col. maps ; $c 27 cm.
440 4 $a The Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 482470
700 1 $a McCarthy, E. Jerome $q (Edmund Jerome) $3 495636

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