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The ultimate CRM handbook : = strate...
~
Freeland, John G.
The ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The ultimate CRM handbook :/ John G. Freeland, editor.
其他題名:
strategies and concepts for building enduring customer loyalty and profitability /
其他題名:
CRM handbook
其他作者:
Freeland, John G.
出版者:
New York, N.Y. :McGraw-Hill, : c2003.,
面頁冊數:
viii, 353 p. :ill. ; : 24 cm.;
標題:
Brand name products - Marketing -
電子資源:
http://www.loc.gov/catdir/bios/mh041/2002010873.html
ISBN:
0071409351 (bound : alk. paper) :
The ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
The ultimate CRM handbook :
strategies and concepts for building enduring customer loyalty and profitability /CRM handbookJohn G. Freeland, editor. - New York, N.Y. :McGraw-Hill,c2003. - viii, 353 p. :ill. ;24 cm.
Includes bibliographical references (p. 313-319) and index.
ISBN: 0071409351 (bound : alk. paper) :NT$1284
LCCN: 2002010873Subjects--Topical Terms:
491856
Brand name products
--Marketing
LC Class. No.: HF5415.5 / .U45 2003
Dewey Class. No.: 658.8/12
The ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
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