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Contemporary services marketing mana...

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Gabbott, Mark.

Contemporary services marketing management : = a reader /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Contemporary services marketing management :/ edited by Mark Gabbott and Gillian Hogg.
其他題名:	a reader /
其他作者:	Gabbott, Mark.
出版者:	London :Dryden, : c1997.,
面頁冊數:	xiv, 537 p. :ill. ; : 25 cm.;
標題:	Customer services - Management. -
ISBN:	1861524382 (pbk.)

Contemporary services marketing management : = a reader /
Contemporary services marketing management :a reader /edited by Mark Gabbott and Gillian Hogg. - London :Dryden,c1997. - xiv, 537 p. :ill. ;25 cm.

Includes bibliographies and index

ISBN: 1861524382 (pbk.)Subjects--Topical Terms:

490083
Customer services
--Management.

LC Class. No.: HD9980.5 / C761 1997

Dewey Class. No.: 658.8

Contemporary services marketing management : = a reader /
LDR:00504nam 2200157a 450 001 390571
005 20130114150656
008 040216s1997 enka 001 0 eng
020 $a 1861524382 (pbk.)
035 $a 5352
050 0 0 $a HD9980.5 $b C761 1997
082 0 0 $a 658.8
245 3 0 $a Contemporary services marketing management : $b a reader / $c edited by Mark Gabbott and Gillian Hogg.
260 $a London : $b Dryden, $c c1997.
300 $a xiv, 537 p. : $b ill. ; $c 25 cm.
504 0 0 $a Includes bibliographies and index
650 0 $a Customer services $x Management. $3 490083
650 0 $a Service industries $x Management. $3 487174
650 0 $a Service industries $x Marketing. $3 494476
700 1 1 $a Gabbott, Mark. $3 496725
700 1 1 $a Hogg, Gillian. $3 496726
809 $p BOOK $d HD9980.5 $e C761 $y 1997

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