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From brand vision to brand evaluatio...
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De Chernatony, L.
From brand vision to brand evaluation : = the strategic process of growing and strengthening brands /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
From brand vision to brand evaluation :/ Leslie de Chernatony.
其他題名:
the strategic process of growing and strengthening brands /
作者:
De Chernatony, L.
出版者:
Oxford :Butterworth-Heinemann, : 2006.,
面頁冊數:
xviii, 318 p. :ill. ; : 24 cm.;
附註:
Previous ed.: 2001.
標題:
Brand name products. -
ISBN:
0750667494 (pbk.) :
From brand vision to brand evaluation : = the strategic process of growing and strengthening brands /
De Chernatony, L.
From brand vision to brand evaluation :
the strategic process of growing and strengthening brands /Leslie de Chernatony. - 2nd ed. - Oxford :Butterworth-Heinemann,2006. - xviii, 318 p. :ill. ;24 cm.
Previous ed.: 2001.
Includes bibliographical references and index.
ISBN: 0750667494 (pbk.) :NT$1335
Nat. Bib. No.: GBA616963Subjects--Topical Terms:
482351
Brand name products.
LC Class. No.: HF5415.2 / .B7D4 2006
Dewey Class. No.: 658.827
From brand vision to brand evaluation : = the strategic process of growing and strengthening brands /
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