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Service management and marketing : =...

Gronroos, Christian, (1947-)

Service management and marketing : = a customer relationship management approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Service management and marketing :/ Christian Gronroos.
其他題名:	a customer relationship management approach /
作者:	Gronroos, Christian,
出版者:	Chichester ;Wiley, : c2000.,
面頁冊數:	x, 394 p. :ill. ; : 25 cm.;
標題:	Service industries - Marketing. -
電子資源:	http://www.loc.gov/catdir/bios/wiley044/00032093.html
ISBN:	0471720348 (pbk.)

Service management and marketing : = a customer relationship management approach /
Gronroos, Christian,1947-

Service management and marketing :a customer relationship management approach /Christian Gronroos. - 2nd ed. - Chichester ;Wiley,c2000. - x, 394 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0471720348 (pbk.)

LCCN: 00032093Subjects--Topical Terms:

494476
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .G776 2000

Dewey Class. No.: 658.8

Service management and marketing : = a customer relationship management approach /
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